As a GuideStar employee responsible for revenue, I would like to limit the number of searches or profile views a registered user can make without purchasing Paid Search in order to capture more revenue.
I would add that limiting searches of .com registered users. .org should be treated much more leniently.
I vote for the limiting Profile views, not searches.
The soon the plan is in place the sooner the revenue will arrive. .Orgs should continue to recieve unfettered free access (but should be asked to complete more and more information as they do more searching (Org name, title, responsibility, PUP adoption, etc. as they progress). .COMs should pay absolutely.
We cannot afford the additional technical complexity of implementing and communicating different profile view access for .COM and .ORG users. Hundreds of thousands of our nonprofit users use Gmail.com, Yahoo.com, etc. addresses.
We also don’t have the capacity to roll out incremental functionality to profile holders at different levels.
Instead, we’re focused on strengthening the features of Charity Check, Premium, and Pro to increase the conversion rate from free to Premium. We need to balance carrots and sticks. If we have too many sticks, we simply drive traffic to ProPublica and other free providers.
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